Unilever’s Degree Inclusive takes Innovation Grand prix at Cannes

Product spurred by Wunderman Thompson reimagines deodorant for people with visual or upper-body motor disabilities.

Unilever’s Degree Inclusive deodorant for people with visual and upper-limb motor disabilities won the Cannes Lions Innovation Grand Prix, from agency Wunderman Thompson, Buenos Aires. The product came from a project launched by Christina Mallon, global head of Wunderman Thompson’s inclusive design practice, who has arm paralysis. Also marketed under the name Rexona Inclusive as part of the world’s biggest deodorant brand, the deodorant includes a hooked design for one-handed usage; magnetic closures that make it easier to take the cap off and put it back on for people with limited grip or no arms; a Braille label and instructions; and a larger roll-on applicator that makes it easier to reach more surface per swipe.