Patan Tarazaga
Sebastian, known as “Patan”, is a Creative with more than 20 years of experience delivering best in class creative services to clients worldwide including Amazon, The Coca-Cola Company, Telefonica and Unilever. Patan’s leadership has raised the profile of local, regional and global brands, recognized by more than 700 awards in the last 5 years, including two Innovation Grand Prix at Cannes Lions – in 2021 with Unilever and in 2023 with Augmental. In 2023, the Drum included Patan in their rankings as one of the top 20 CCOs in the world.
Over the last 9 years, Patan has led creative teams at WPP, being promoted from local ECD to regional CCO to Global ECD. Under his leadership, Patan helped Wunderman Buenos Aires become the number one Argentinian agency (ranked by AgencyScope) and then the number one LATAM agency at London International Awards, Epica, Gerety and the New York Festivals. Along with his partner, Daniel Minaker, he lead the merger of two legacy agencies in Latin America, Wunderman and J.Walter Thompson, bringing together talent from 18 different offices around the region.
Patan’s creative philosophy is that nothing is impossible. He likes challenges and loves to feel uncomfortable because that seems to show hi is in the right track. This Creative leader enjoys building teams that care for the work that they do and the way they achieve it.
He was born and raised in Buenos Aires but currently lives in Miami with his wife and three children.
SIGNIFICANT ACHIEVEMENTS / AWARDS:
2024 Gold Film at Cannes Lions, Movistar This Is Not a Game.
2024 Gold entertainment for gaming at Cannes Lions, Movistar This Is Not a Game.
2024 Gold Creative Data at Cannes Lions, Asdra Absurd Promises.
2024, Certificate of Appreciation, Impactful City Campaign, Award given By Steven Meiner Miami´s Mayor.
2023, Innovation Grand Prix, Mouth Pad, Cannes Lions Festival.
2022 Most Awarded Agency of Argentina, FIAP, WT Arg.
2022 Agency of the Year, Creative Pool, WT Arg.
2022 Agency of the Year, Unilever Awards WT Arg.
2022 Agency of the Year, MMA Smarties, Wunderman Thompson Brazil.2022 Media Grand Prix, Epica Awards, The Pirate Match, DirecTvGo
2022 Grand Prix, Unilever Awards.
2022 Degree Inclusive, winner 4 times at Andy Awards.
2022 Sustainable development pencil, Edina, Waterlight.
2022 Sustainable development pencil, Edina, Waterlight.
2022 NY Festival Best of show Design, Degree Inclusive.
2022 NY Festival WT Agency of Latin-America.
2022 Top 20 Worldwide Best CCOs, The Drum.
2022 Most Awarded CCO of the year at Wunderman Thompson, The Drum.
2021 GP Design, GP Innovation, GP Sound production at El Ojo de Iberoamerica.
2021 Mobile Marketing Association, Agency of the year.
2021 El Dorado, Titanium, Edina, Waterlight.
2021 LIA, Best agency & Network of Latam.
2021 Cannes Lions, First Argentinian Innovation Grand Prix, Unilever, Degree Inclusive.
2021 Cannes Lions, Most innovation network of LatinAmerica.
2021 Mentor at Creative LIAisons Coaching program.
2020 “Influencer of the year”, Creativepool.
2020 Grand Effie Peru and Brand Effie Brasil.
2020 First Latin-American GP at Epica Awards, Sony.
2020 GP Digital & Social at El Ojo de Iberoamerica, Sony.
2020 GP at Echo Latam, F. Huesped, HIV on Agenda.
2019 Cannes Lions, Brand Experience & Activation Jury of Argentina.
2018 Best Digital Creative of Argentina voted by the Advertising industry, Jerry Goldenberg.
2017 GP at Echo Awards, Mercado Libre, Based on Real Feedback.
2015 GP Integrated Campaign at El Diente, Universal Music, Move like Lorde
2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Laura.
2013 GP FILM at El Ojo de Iberoamerica, Abinbev, Hurricane Martha.
2013 GP FILM at El Diente, Abinbev, Hurricane Laura.
2013 GP FILM at El Diente, Abinbev, Hurricane Martha.
9 Adweek Project Isaac Awards.
+40 EFFIE Argentina & LATAM.
JURY EXPERIENCE
Cannes Lions 2021
One Show 2023
Clio 2022
New York Festivals 2019
London International Awards 2022
Wave festival 2018
Mix Awards 2019
El ojo de iberoamerica 2016 2018 and president of the innovation jury in 2021
PRESS
https://www.adweek.com/agencyspy/wunderman-thompson-promotes-latam-ccos-to-global-ecds/
https://lbbonline.com/news/wunderman-thompson-appoint-patan-tarazaga-dany-minaker-ccos-for-latam
LinkedIn – https://www.linkedin.com/in/sebastian-tarazaga-b307281a/
Love the Work – https://www.lovethework.com/directory/individuals/sebastian-tarazaga-26977
Portfolio – www.patandany.com
