SHOPPABLE ARMPITS - UNILEVER

What better opportunity for a deodorant brand than shoppable armpits?
Our social commerce campaign for Degree on Instagram turns people's armpits into real stars. Instagram is full of people showing off their bodies, but people's armpits never make the spotlight for a deodorant brand that presents a unique opportunity. We saw the opportunity and we took it. For the first time ever, deodorants were sold on people armpits.