GMCVB - Breaking up with Springbreakers

Miami was having problems with all spring breakers coming to the city. That’s why we launched a TV Commercial telling young people in their own language, that we were breaking up with them.

The campaign had a huge success, everyone talked about it, and the results were amazing.
GMCVB Breaking up with Springbreakers Case
After launching our campaign we wanted to share how great it was and the results and achievements that we had.