Life cup – Welcome new Vaginas

For the first time, trans women who undergo gender affirmation surgery will find a feminine intimate care product designed for their specific needs. LifeFemT is an intimate wash that helps with the regeneration, hydration and skin balance of the new vulvas of trans women. The product was developed by menstrual cup brand, LifeCup, with Wunderman Thompson.

A recent survey by Trans PULSE Canada revealed there is a significant unmet need for treatment of the neovaginal microbiome, with research showing that nearly half of transgender and gender diverse participants with vaginoplasty experienced gynecological symptoms in the past year, including malodor, abnormal or disturbing discharge, and itching (Krakowsky et al, 2022).